Cart (0)
Your cart is empty
SBD, from a London apartment to the global strength sports stage. Behind these three letters lies a clear ambition: to revolutionize strength sports equipment. Gear designed for performance, built to withstand the heaviest loads, maintain the pace of the most intense training, and support athletes to the top.
As a high-level powerlifting athlete, Ben Banks realized that no knee sleeve on the market was designed for performance. For several months, he conducted tests, refined every detail, and pushed the limits of his prototypes. This work led to a patented construction, which would become the very first SBD piece.
From its beginnings, SBD chose to design and manufacture its products in-house, in the heart of Yorkshire. From material selection to the final product, every step remains in the brand's hands. This choice ensures total traceability, rigorous quality control at every stage of production, and constant excellence, from the first prototype to the final piece. Local production that supports employment and preserves British artisanal know-how.
SBD Apparel is founded and its equipment is approved by the IPF. The brand makes its debut at the World Championships, where its knee sleeves quickly gain the trust of athletes and establish themselves at the highest level. SBD also forms its first partnerships with federations and develops custom singlets in the colors of each country. Driven by word-of-mouth among competitors, the brand accelerates its growth and expands its presence to about fifteen countries.
SBD launches its patented adjustable lever belt, designed to offer precise adjustment without having to dismantle the system or use a screwdriver. Easier to adjust, faster to use, and designed to meet competition demands, it quickly becomes an emblematic piece of the brand. Its lever becomes one of SBD's technical signatures and helps redefine the standards of the powerlifting belt.
SBD works alongside athletes from around the world to develop equipment capable of meeting the highest demands of the discipline. On the platforms, performances follow one another, and many world records are achieved with SBD equipment. Each competition then becomes a new learning ground. In contact with the best athletes, the brand refines its products, pushes the limits of performance, and strengthens its place at the pinnacle of global powerlifting.
SBD becomes the title partner of the World's Strongest Man, the competition that brings together the strongest men on the planet. Already present alongside the best athletes in the discipline, the brand takes a new step and places its name at the heart of this emblematic event. This partnership opens a new chapter: SBD extends beyond the boundaries of powerlifting and is now establishing itself as a benchmark in all strength sports.
For its tenth anniversary, SBD brings a new ambition to life: Sheffield. The first competition brings together the 12 best men and the 12 best women on the planet in a format designed to celebrate performance at the highest level. With Sheffield, the brand no longer merely supports powerlifting: it creates one of its most prestigious events.
SBD takes a new step by partnering with the IWF, the International Weightlifting Federation. Already present at the World Cup preceding the Paris Games, the brand extends its expertise to a new discipline and asserts its ambition in all strength sports.
Designed for those who push their limits, session after session.
